What is Digital Signage?

Digital Signage is the future for media transmission to your audience (corporate, customers, studens, and so on), a revolutionary change. Digital Signage is the broad term defining the different technologies (a combination of hardware, software and telecommunications) with the clear objective of creating a powerful language of communication that provides opportunities to catch the audience in new ways; educating, informing, fostering corportate image; improving the experience of your Customers and driving sales.


"Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. "

- Wikipedia, the free Encyclopedia.

pantallas digitales

Digital Video is an excellent way to deliver informative and advertising content, because it is dynamic, attractive and direct. An adequate content showed in strategically located screens can easily attract people's attention, creating branding, improving public interaction and generating new opportunities with sponsoring and advertising.

Digital signage offers superior return on investment compared to traditional printed signs]. Digital signs may be scrolling message boards, LCD or plasma display panels, electronic billboards, projection screens, or other emerging display types like Organic LED screens (OLEDs) that can be controlled electronically using a computer or other device, allowing fast changes in the content (usually via the Internet). The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio.


Digital Signage in the Warner Village Cinemas in Taipei