What is Narrowcasting?

Narrowcasting's objective is to send messages to very specitic and segmented targets; so you can choose what message is the best for certain audience, based on their demographics attributes or other segmentation criteria.

We offer you all combinations of content programming: different messages on different timeframes, at different places and to different audiences.

wikipedia

" Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public.

demographics

Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network. Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. Narrowcasting is based on the idea that mass audiences do not exist.

- Wikipedia, the free Encyclopedia.

narrowcasting